BLACK BEAR DISTILLERY
The Story of IRISH STYLE. Let it be known that although this term cannot be legally protected or trademarked because it contains two common words (trust me, I tried), that we created this concept in 2013 and spent a lot of time and energy getting it approved, which is was by the end of 2014 (specifically TTB tracking ID number 14294001000349 BLACK BEAR IRISH STYLE WHISKEY 141002 12/29/2014 APPROVED). As of 2017, we are the only people in the world to have this term approved. Anyone who uses it in the future has appropriated it from us. Here is why that is a BIG DEAL. First of all, getting it approved by the United States government, specifically the TTB. This is close to impossible because the term Irish must mean FROM IRELAND. We are all American and in fact, all Colorado. But, my family is from Ireland and I truly want to honor that history and culture. I explained how the recipe and techniques are going to be an exact replica of traditional Irish style and eventually, the term was approved. BUT, that was just the beginning. Then the Irish authorities contacted me. Historically there was a lot of illegal use of the term Irish in whiskies that were fake, especially during prohibition, so the Irish Authorities are understandably very careful to protect that term. I respect and understand that. Through several long discussions, I explained that not only did I truly want to honor that tradition and culture, but, I would put America and Colorado all over my labels and website. I think that is obvious. This is an America Product, specifically a Colorado Product, and it is in no way made in or representing the wonderful country of Ireland. It is a fairly exact replication of traditional Irish Whiskey with American Ingredients and an American Still. I love Ireland, I love Irish Whiskey, and this is my homage, my humble honoring of that culture; the culture that created my family for generations before Joseph Benjamin Matthews came to America from Tipperary County. He settled in North Carolina and married Little M, who gave birth to Benjamin Matthews, my grandfather, a golden glove boxer and WWII D-Day Vet. It is that Matthews Family Irish Crest that adorns the label.